Welcome to Nova’s World

Fresh braids. Your style.
Sitting Pretty. ⭐

Meet Sitting Pretty by Nova Starr × Meltdown: strong-hold gel for braids, locs and twists, with a Pineapple & Lemonade scent. Get 3 full-size jars and my limited-edition hair oil is FREE. Shipping is free too. Or try one jar for $9.99.

$29.97 ~~$39.96~~ · 3 jars + FREE hair oil · ships free

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🔒 Secure checkout · Ships from the USA · Free U.S. standard shipping on $25+ · 30-day returns; terms apply

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Available to order

⭐ 2M+ on YouTube & TikTok🎤 Music artist · “Sitting Pretty” is my song📺 Seen on News 19 & WAFF

See what’s inside & all the bundles ↓

Nova Starr smiling against a sky-blue background

⭐ The drop

Pick your braid-day lineup.

One-time purchase. Bundle savings apply automatically. No code needed.

For every girl who shows up, stands out, and owns her space.

Every kid knows the feeling. It’s Monday morning, you’re walking into school, and your hair is either your superpower — or the thing you hope nobody looks at too closely.

Y’all know me from Nova’s World — the videos, the music, Cooking with Nova. What you might not know: before every single one of those, somebody’s doing my hair. I’m 9, I’m from Huntsville, Alabama, and I became a Starr by being loudly, happily myself. Braids and all.

So I did something most kids only dream about: I started my own brand. So with the help of Meltdown, I made Sitting Pretty (yes — like my song 🎤) for braid days, locs and twists, with strong hold and a Pineapple & Lemonade scent.

Nova Starr smiling while getting her hair styled with Meltdown

Nova Starr having her braids done with the Sitting Pretty gel

Braid day with Nova.Sitting Pretty by Nova Starr × Meltdown

Try the gel I use — $9.99 →

One jar · $9.99 · 30-day returns; terms apply · I use it every week

Why my friends & their moms love it

Strong hold. Bright scent. Your style.

Style with holdMade for braids, locs and twists.

One full-size jar10 oz / 284 g of Sitting Pretty gel.

Smells like summerMy Pineapple & Lemonade scent. A big 10 oz jar.

Sitting Pretty gel being applied to Nova's part with no white flakes

Easy as 1-2-3

How I use it

1SectionPart clean sections on damp or dry hair. Ask a grown-up to help with the parts!

2SmoothRub a little gel along the section and smooth your edges. A little goes a long way — for real.

3Braid & goBraid, loc or twist like normal. Follow the directions on your jar for your styling routine.

Nova’s World

Big smiles. Fresh braids. Every day.

Post your before & after with #sittingprettychallenge and tag @novastarrworld — I pick favorites to share. 💖

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Shop Braid Gel →

For the grown-ups

Everything a parent wants to know (from my family).

Founded by 9-year-old Nova Starr — run together with her family, who handle every order and email
Made by Nova with the help of Meltdown, a braid-care brand from Huntsville
Pineapple & Lemonade scent · 10 oz per jar
Made for braids, locs & twists on any texture
30-day returns; opened gel qualifies for store credit
Purchases are made by adults — thank you for supporting a young founder

Questions? I’ve got answers!

What styles is it for?

Sitting Pretty provides strong hold for braids, locs and twists. Results depend on hair, application and routine; follow the directions on the jar.

How long does it hold?

Hold varies with hair, application and routine. Start with a small amount and follow the directions on your jar.

Is it OK for kids’ hair?

I’m 9 and I use it on my own hair. It’s a styling gel for braids, locs and twists on any texture. Like any styling product, a grown-up should help little ones put it on.

Does it work on locs and twists too?

Yes! It’s made for braids, locs and twists, and for every hair texture.

Wait — Sitting Pretty like the song?

Yes! “Sitting Pretty” (feat. Kanary Yellow) is my song from 2024, and the gel is named after it. Play it while you braid 🎤 and post your before & after with #sittingprettychallenge.

What does it smell like?

My Pineapple & Lemonade scent — bright, fresh, summer in a jar. 10 oz / 284 g.

How much is shipping?

Orders process in 3–5 business days before shipment; carrier transit time is additional. Free U.S. standard shipping applies to orders of $25 USD or more after discounts. For smaller orders, see your shipping rate at checkout before paying. Shipping details.

What is the return policy?

Within our 30-day return window, eligible unused items in their original packaging may qualify for a refund. Opened Sitting Pretty gel qualifies for store credit only, not a refund. Exclusions and return shipping charges apply. Questions? Email help@trymeltdown.com. Read the full return policy.